If a trademark holder fails to police a mark, the USPTO may deem the mark abandoned and subsequently strip the mark holder of their rights. As a result, trademark holders must constantly defend their trademark to ensure continued use.
Trademark holders typically protect their rights through two mechanisms:
Upon discovery of trademark misuse, a trademark holder may send a cease and desist letter demanding that a third party cease all use of the registered mark.
If a cease and desist letter is ignored, the trademark holder will typically bring a lawsuit for trademark infringement. Federal registration of the mark allows individuals to file suit in federal court.
Registered Trademark Monitoring Service
Breeze Monitoring Service:
Monthly USPTO Monitoring
Monthly Website Domain Monitoring
Monthly Social Media Account Monitoring
Immediate Cease and Desist Issuance
One Free TM search each month for new business ideas